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Once Upon A Time…

February 10, 2010

there were three ladies that played tennis. Two of these women started the sport in adulthood while the third picked it up again after a 15 year hiatus. Tennis was not only great excercise, a fun social experience, but also provided an escape from the crazy fast-paced lives of these women.

When they were on the court there were no phone calls, no diapers, no dinners, no laundry, no errands or any other obligation that they had to do on a daily basis usually for everyone else in their life except for them. During this one hour, they could actually focus on only one thing. That is such a refreshing experience after constantly multitasking.

One day, one of these ladies was playing with a very aggressive style. Smashing overheads, drilling the ball with a lot of power and basically making her opponents fear that they would soon be at the other end of one of these bullets. Finally, someone said, “Geez, what is going on? You are going to take our heads off!”.  The tennis player in question responded, “I am sorry. I don’t have time or money for therapy, so this is it”.  Another replied, “that should be on a t-shirt!”.

This was the founding inspiration for Smashing. The idea has obviously evolved from a t-shirt to an entire tennis apparel line that will revolutionize women’s fashion on the court, but it all has to start somewhere.

Smashing© and©, 2010.

One Comment leave one →
  1. tenniswall permalink
    February 10, 2010 7:27 am

    can’t wait to see the movie!

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