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Help! I’m in labor!

March 9, 2010

We rush through the doors to see what the fruits of our labor will be.

Is it a boy?  Is it a girl?

Nope, it’s a highly technical, super cool fabric designed specifically for women. Ohhh, it is sooo cute.  You cuddle the fabric, coo at it.  You are so excited about the possibilities of this little fabric.

Then the manufacturer asks, “What’s its name? ”

“What do you mean?” we say

“Well, this is a newborn.  You can’t take the fabric home until you have a name.”

So part of the responsibility of being a “parent” is that we also have to name this super cool fabric.  For those of you with kids, you know getting 2 parents to agree on a name is hard, try 3 — oh, and an entire legal and trademark department as well.

There are no product books with lists of names to scroll.  As a matter of fact, any name already used is off limits.  So we get imaginative and come up with some names.   We look at rational names — who is this for? — femmeX.  Nope, that’s a website for boys who want to be girls.  We look at emotional names — how will this make you feel? — Boda Bing.  Nope, this is a subbrand for Spanx.  We look at symbols — $$$$$.  Pretty confident that won’t resonate.

So the search continues.  I’m sure we’ll find the perfect name for our little newborn fabric.  But all I can say is, thank God it wasn’t twins!

Smashing© and©, 2010.

2 Comments leave one →
  1. March 9, 2010 7:32 am

    Yeah! I’m a department!

  2. tenniswall permalink
    March 9, 2010 7:55 am


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