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It is time for an intervention for Buzzkill and Ace

April 13, 2010

I’m sitting here frantically writing this post this morning because I was up WAY too late looking at fonts.  After looking at about 1000 fonts I either am going to need glasses or psychiatric treatment (most likely both).

Everyone knows logos, colors, etc are important to a brand — but fonts are equally if not more important.  It really communicates what your brand is about.  So I started with the first font question:

Are we round or straight? (the company, not my waistline)

Rounded edges mean enjoyment, fun, pleasure — lots of food, wine companies use rounded edges.

Straight means professional, serious — lots of accounting and lawyer type firms use straight.

Now I think we are round — but we are not all in agreement.  So question one I have to leave unanswered.

On to question two: are we moving or static?

Movement implies well movement (that college degree is paying off well).  Speed, athleticism

Static implies stature, stability.

I think we are moving.  Again we are not in agreement.  So question two is left unanswered.

On to question three: How much do I need to bribe my partners?

We may need to hire a “font interventionist” to get us to closure.  Not sure therapy is in the budget.  And I’m sure if it is, it will all be used up after I have to wear that neon yellow dress on the court!!!

8 Comments leave one →
  1. tennisdress permalink
    April 13, 2010 6:13 am

    I love how your curve bias comes out against straight lines! Accounting firms, layers, etc use straight lines… Hello, ever hear of Gucci, Prada or any other Couture line?! Oh yeah, and Nike for goodness sake:)

  2. tenniswall permalink
    April 13, 2010 6:16 am

    are you implying that marketing tries to sway opinions?!?! I’m shocked!!!

  3. April 13, 2010 6:20 am

    I’m staying out of this one – for once I’m pretty neutral on a topic…. ‘tho maybe the best way to resolve this, is to each put our favorite in a hat and just pick one!?!?!?

    • April 13, 2010 6:41 am

      PS I just noticed the headline – I think the headline really is time for an intervention for Ace & Spinner! Just to give you fair warning – I think I will be getting out my all powerful blog editor rights and change!

  4. tenniswall permalink
    April 13, 2010 6:47 am

    freedom of speech! freedom of speech!!

  5. Tenniswall on the go permalink
    April 13, 2010 8:09 am

    Oh lord. Can we settle out of court, for say, a bottle of wine?

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