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The Devil Wears Prada, Thigh High Boots and Sweats?

January 3, 2011

The marketing department has been burning the midnight oil getting our press list together for the much-anticipated Smashing Press Release to be unveiled.  You would think this would be an easy task.  But I’m reminded of a scene from one of my favorite movies,

“The twins want the new Harry Potter book.”

“Ok, I’ll go to the book store and pick it up,” says Anne Hathaway

“No they have all those. (dramatic eye roll) They want the unpublished manuscript.”

Yeah, that is kind of what it is like.

We thank the numerous friends who have graciously shared their contacts with us for the major media outlets, but often times those contacts were for different departments than what we needed.  So it was time to do some cold calling.

Now I should mention, we could easily get this list for a price.  There are numerous services which will sell you the exact media contact list.  But even with the passing of Buzzkill (RIP), we can’t seem to get those costs passed thru the finance department.

So TS and I hit the phones and Google trying to locate the name and email of the exact editor/producer we needed to get our material to.  We’d first call the NY offices, only to find out that the offices are pretty much closed for the holiday.  DRAT — I should have realized that being an ex-media guru, but then again, everyday is a holiday in advertising.

So the switchboard operator would direct us to some random person’s phone mail.  Not helpful.

We went to Google.  If we had a name, maybe we would get lucky with someone in to “catch up” over the holiday.  We started with Cosmo.

It seems that people move around and get promoted quicker than My Generation got cancelled. So we picked what seemed to be the newest fashion editor at Cosmo  —  we’ll call her Teri.  We researched her.  Lots of pics of her in thigh high boots (mental note, don’t wear open toe shoes around her) and she looks to be the age of about 25.  She was recently married (of course, wouldn’t you marry a girl who looked great in thigh high boots?!?) and if we read the article right, recently died at the ripe age of 55.  Hmmm, not sure I trust Google.  We give her a call — nope not dead, alive, but not picking up her phone.

We move on to the Fitness category.  We call the number we had from a friend for Fitness magazine.  We got the editor herself on the phone.  Now, after about 3 hours of dead ends, we weren’t really prepared to talk to a “live person”, much less an editor, so the stammering begins.  All I can picture is Meryl Streep looking at me saying, “So I thought, what the hell, let’s give the fat girl a chance.”

Thankfully, the editor of Fitness was nothing like Meryl Streep and could not have been more helpful.  After taking a deep breath and explaining our product line a little more succinctly, she was very excited about hearing more.  Even using phrases like, “very intriguing”, “sounds exciting,” and “make sure to send both these departments your information.”  Love that lady.

Now with the holidays over, TS and I have much more calling to do.  We are on the quest to get that “unpublished manuscript.”

2011 Copyright Smashing LLC 2011 Copyright

One Comment leave one →
  1. Tracy permalink
    January 3, 2011 1:50 pm

    Excited to be part of a Blog!! You got it down!! ;)TC

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