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PGA Show Checklist — Running Shoes, Rolling Rack and Bond Card

January 17, 2011

My last blog I talked about showing our clothes in the parking lot out of the back of a rented car.  Well, after much discussion, we decided that wasn’t a good plan.  The daily parking fee is just too high.

So we’ve come up with a BIGGER and GRANDER plan sure to create some media hype. And I’d like to thank my friend “A” for giving me the idea Saturday night (she has asked to remain nameless so as not to be implicated — chicken).

A Rolling Rack.

Yes I know, brilliant.  I think “A” has a future career in marketing.  This kind of out of the box, marginally outside the law, thinking, is exactly what we are looking for here at Smashing.

Let me explain further.

We are scheduled to meet the editor of Golf Digest one morning.  We were planning on schlepping a garment bag of some samples to show him in the middle of the chaos of the show.  Doesn’t sound like a future multi-million dollar company, right?

So we are now going to display them on the rolling rack.  Makes the clothes look better, can show more of our line, and will attract all kinds of attention.

So while we have the rolling rack, we might as well circle the show a few times.  Kind of like those companies that are too cheap to buy the billboard, so they rent the side of a truck that  circles the same 1 mile radius all day.  THAT’S US!!!  WE ARE THE CHEAP WADS!!!

Now at some point I’m sure security is going to wise up.  That is when we are “looking for our booth.”  A perfect opportunity to play the dumb blonde card.  (I knew my hair was my best feature)

JD (aka former Buzzkill) is flying in a day early.  She is going there under the guise of meeting with Golf Digest; she really is on security detail.  Scouting out the exits, how many guards, etc.

And just in case this plan goes awry, which really how can it? it’s brilliant, we will have to bring a bond card.  Since we are not members of AAA (again, too expensive) I’m hoping we can pay for the card via some poker chips we got at a Casino Night function last night.  They told us the chips were worth $1,000.  I’ll just put “A’s” member number on it — the officer will surely take it then.

Because let’s be real, if we can’t afford a booth, I”m pretty sure we can’t afford to post bond, and we most certainly CANNOT AFFORD those airline change fees.  Which means we may need to pull out all the stops and ask Ace to do up a vision board.  Desperate times people, desperate times.

I’ll be fine tuning this plan this week, so if you have any additional suggestions, please let us know.  Meanwhile I’ll be doing some wind sprints down the driveway with a rolling rack.

2011 Copyright Smashing LLC 2011 Copyright


3 Comments leave one →
  1. January 18, 2011 6:29 am

    Hmm…Note to self – Bring my bond card!

  2. Mr. A permalink
    January 19, 2011 10:23 pm

    I feel partly responsible for A’s idea, so you can use my AAA bond card…..just ignore all the staple holes in the card. I can honestly say it works!!!! Good luck in FL!!!!

  3. Spinner permalink
    January 20, 2011 7:16 am

    can’t wait to hear the stories of how it has worked in the past!

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