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Smashing’s Story is Bumped for a Lost Dog

June 26, 2011

To the editor’s credit, it WAS a cute dog.

Those of you that have been following the P.R. explosion, know we have been fortunate to get some amazing national coverage:  Golf Digest in May and Shape magazine in mid-July.  We also have been getting wonderful regional coverage from WBBM/CBS, Make It Better magazine (the new Northshore) and countless blogs.

The PR department is on cloud nine and ready to negotiate that hefty raise, but there is one little thorn in its side — our local paper!

You may to find it a little more than ironic, that we can get national coverage, but our little local weekly paper will not run a story about us.

Now I shouldn’t be too concerned as most people in the town have already been accosted by me at some point to purchase Smashing, but still, it’s the principle of the thing.  It has become a bit of a joke here in the hallways of Smashing, where we are convinced the only way we will be in print is via the police blotter. “Police Blotter or Bust.” I say (the legal dept is not too happy about these new bumper stickers we had commissioned)

So you can imagine our delight when a month ago a reporter from the paper called wanting to do a story on us. (See those countless emails, phone calls and wishes upon stars worked!)  I, of course, use this as a lesson of persistence to my team showing them that not giving up and constantly checking in with reporters does reap benefits.

So when I asked how he heard about us, I was prepared to hear how he read one of the brilliantly written weekly story ideas I had sent him over the course of the past 4 months.  I’m there awaiting the applause, when I was slapped with this fact….

His grandmother who lives about 45 minutes from here heard a radio interview we gave and thought he should check us out.

Geez, way to hit a girl when she’s down.

Not to be deterred, from this apparent oversight to the brilliance of these said emails, we had a wonderful interview and we were scheduled to be in next week’s paper.

Then we got bumped.

“You are scheduled for the next week, ” said the reporter.

Then we got bumped.

“Don’t worry, you’ll be in next week’s,” assured the reporter.

Then we got bumped.

So this week as I was anticipating the weekly email about the bumpage, the reporter, who is just lovely by the way, confessed he didn’t know what was going on.

I figured something big must have happened in the town.

Yup, a lost dog.  And as anybody in marketing knows, dogs and babies trump everything.

Oh well, there is always next week?

2011 Copyright Smashing LLC 2011 Copyright



2 Comments leave one →
  1. Jenn permalink
    June 27, 2011 1:53 pm

    you might not be bumped this next week…unless Logan gets that invite to MENSA.

  2. Spinner permalink
    June 27, 2011 5:31 pm

    oh I’m sure we will get bumped with Blago’s big conviction. I believe it will be a commemorative paper entitled “The Hair Issue”

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