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How Oscar Fashion is Influencing Smashing’s Summer Collection

February 25, 2013

The Oscar’s are many women’s Superbowl, and especially women that love fashion.  While the leading ladies of Hollywood walked the carpet in Dior and Versace and sipped champagne last night, I was hanging out with my girlfriends in Gap sweats chowing on Cheetos.

From the fashion “dos” to the fashion “don’ts”, here are 8 things we noticed that will help to shape our upcoming collection.

1. We will no longer be offering a ragged, feathery ostrich boa for the Piano Bar Collection (sorry Bradley Cooper’s mom).

2. When we hire Renee Zellweger to model our collection, we will make sure she can actually open her eyes and we will not ask her to read anything.  Renee was a little “Bridget Jones” last night — don’t you think?


3. We will introduce the Silver Collection (launching April) as the color looked stunning here on Amy Adams. Look for it as we pair with pinks and blues.  Very stunning.




4. We will also make sure a makeup artist is available as apparently the one that was hired for the Oscars to prep the announcers was hanging out with Renee too long.  (Everyone was so shiny last night, was there a gym backstage?!?)

5. After having some sushi for lunch, we will not, no matter how big the temptation, allow our models to put chopsticks in their hair.

6. When prepping for our next fashion show, we will make sure that all men have either short hair or borrow Hugh Jackman’s wife’s scrunchie for the runway

7. We will make sure that there is a hairstylist, or at the very least a comb, on set for our photo shoot so we don’t have a “De Niro moment”



8. We will continue to add to our White/Black collection.  Charlize stole the show last night dressed in head to toe white.  Simple, classic and stunning.


Look for our upcoming collections at SmashingOnline.  You can currently pre-order our Spring Pink and Black/White collections now.  Use code PREVIEW30 and take 30% off.


2 Comments leave one →
  1. February 25, 2013 1:09 pm

    Glad your Facebook postings have come in handy!

  2. Spinner permalink
    February 25, 2013 1:15 pm

    I felt the need to let a wider audience know that ragged old ostrich boas & chopsticks on the hair are a fashion don’t

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