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Thankfully It Didn’t Go According to Plan

April 10, 2014

“No battle was ever won according to plan, but no battle was ever won without one”  – Dwight D. Eisenhower.

This pretty much says everything you need to know about the planning of a start-up business.  Planning is very important, but be prepared to be agile, be ready for anything and think on your feet.

Yesterday I had a meeting with the Apparel Industry Board (aibi) in Chicago who have a “Made in Chicago” pop-up shop on Pearson Street.  Kelly and I were contemplating whether it made sense for us to join this co-op of great designers and I had been emailing back and forth for a couple of months to gather more information.  We discussed and planned what we would need to happen and for them to concede a several points to make it worthwhile for Smashing.  So thinking we were in the driver’s seat, armed with our list of negotiating points, and with Kelly’s parting words that we’d only do it if we got some concessions – I meet the aibi team at the shop yesterday.

I drive around the neighborhood to get a feel for the location and whether the clientele would fit with our demographic and would be inclined to open be good shoppers.  So I eye a great parking sport  –  in front of the Bentley dealer. (Wish I would have washed by mom car!)

OK, so there might be some spending going on in this neighborhood!

The aibi team are wonderful and knowledgeable fashion professionals, we know a lot of the same people and I’m immediately impressed by their shop and the great designers represented, including Caroline Rose.

They open the meeting by asking me to convince them why they should let Smashing be in the store.  I think about our plan, wasn’t expecting this – so for the next 60 minutes went into full sales mode about Smashing as a company and as a product line.

After a couple weeks of looking at financials and doing taxes, it was a much-needed shot in the arm and there was something about the conversation that convince both them and I that Smashing should go all in with the Made in Chicago boutique.

Now to call Kelly and tell her that I think we should do it, even though nothing on our plan came to fruition.  Fortunately spring was alive yesterday, putting everyone in a good mood and she had a good day of sales meeting –  so she’s all in too.

So Smashing is excited to announce that beginning sometime next week, you can find us at the Made in Chicago boutique at 17 East Pearson Street.  I think this is going to be a great opportunity for Smashing’s expansion plans.

Stay tuned for more details, especially the cocktail launch party in the works.

Have a Smashing Day.


One Comment leave one →
  1. April 22, 2014 7:17 pm

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